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How to Kill the Brand Experience in One Easy Step
- 09.25.09
Last night, I took some guests to try out a casual restaurant in a nearby town. It had a happening patio and seemed quite popular with the locals, so why not give it a try?
I know restaurants often welcome free placemats with local advertising to cut costs, but honestly, what is going through your head when you put out placemats that advertise a SEPTIC SYSTEM?
The first thing I saw as I sat down to eat were the words “septic”, “solids”, “bacteria”. Bon appétit, folks!
For the love of Pete, people! I don’t care if they were free. It’s not worth it.
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three comments:
Hey Charlotte,
Wow talk about lack of relevance! That’s like bidding on the keywords “septic tank” or “sewage” on Google to try to get people to your restaurant!
Actually this is worse because you already got them there and then set the mood with such “appropriate” decor.
Completely outrageous – you sure their competition didn’t sneak these in?
Xurxo Vidal () (URL) - 09.25.09
Ha!! So true, so true, Xurxo. The service was fine, the food was nothing to write home about, but that initial first impression was a bit of a shocker.I think that sometimes small businesses, in the effort to save money, don’t realize that cheap/free ends up costing more money in the long run. Either through something that just doesn’t function as it should or through damage to their image. And once you lose credibility and public trust (which is priceless), you’ve lost a LOT.
In short, an epic fail!
Charlotte (URL) - 09.25.09
Quite the restaurant FAIL! I bet they have really nice “restaurant” ads in the washrooms though…Martin Perron () (URL) - 09.25.09