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Top 10 Reads This Week - February 27
- 02.27.09
1. Courtesy of Mark Dykeman, we get The Doctor McCoy Guide to Healing Sick Content. No “Bones” about it, there are lots of smart insights.
2. It would appear that web searchers are getting search-savvy and using more and more words per query. Andy Beal reports that we are using longer keyword searches compared to four years ago. The long tail just got a little longer.
3. This week, Gmail went down in flames and in mere minutes, Gmail became Gfail. Iain Tait captures a bit of the brouhaha that unleashed on Twitter.
4. Kim Krause Berg writes an incredibly insightful piece and tells us why the worlds of SEO and usability need to merge.
5. I wrote about them before, but it appears that QR codes are starting to hit the mainstream. Nick Burcher sees a marvelous opportunity for micro-messaging, local info and more. A good read!
6. Here’s a rather interesting story in the “Can’t See the Forest for the Trees” kind of a way. Find out why an attempt to reinvigorate a brand was a customer experience misstep when buyers couldn’t locate their favourite juice.
7. Think e-mail marketing has gone the way of the dinosaur? Think again, and see what we can learn from it.
8. Words. They are very precise little tools that can influence behaviour. Take a peek at “Yes, if… Words of the Enabler” and see if it might coax you to move away from “No, because.”
9. After Deadline is a great blog on grammar from the NYTimes.com. This entry examines if the word none is plural or singular and other hobgoblins of style.
10. Copyranter discovered some very odd advertising indeed from a local Montreal hair salon.
Friday Fun
Michael Bungay Stanier has put out a new movie. (Full disclosure, he’s a client of mine.) It’s thought provoking and inspiring – Find Your Great Work.
Crazy? Impossible? Decide for yourself. Ten men aim to re-invent integral film for vintage Polaroid cameras.
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one comment:
Dies ist ein großer Ort. Ich möchte hier noch einmal.
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