Back to B(abble)log

1. What if you Googled your name and didn’t like what showed up in the results? The Wall Street Journal’s Julia Angwin takes a layman’s trip through the world of search engine optimization in “It’s a New Me (As Seen on Google)"

2. There has been a lot of backlash against some of the folks who call themselves social media experts. Dave Fleet offers 8 questions to ask your social media expert. And I suspect more social media companies might start showcasing case studies.

3 My colleague Elia from Rossul Design sent me the news that Google Latitude had launched. It’s an add-on social network service that allows friends to see where you are and could allow marketers to target users' in real-time locations via mobile, then pitch them with local deals. It's intriguing but I'm not sure I want messages from my friends saying “Oh Char, are you at Olive & Gourmando AGAIN? Step away from the brownies, woman!” While Marketing Pilgrim’s Jordan McCollum notes that Google has covered privacy issues, Dan Tynan wonders if Google is taking too much latitude?

4. Ever wonder why pants, trousers and corduroys all sound plural when there is only one of them? Wonder no more. Grammar Gal has you covered. She also takes on scissors and measles.

5. What can we all learn from a restaurant in Bend, Oregon? A lot apparently. In this fascinating look at a restaurant’s demise, Brand Insight Blog examines why trends seldom translate into a lasting brand and differentiation isn’t good enough. Oddly enough, we can learn a helluva lot from cows as well.

6. Over at AdPulp, there is an interesting look at content, and why it matters.

7. Paul Dunay has put together some valuable resources – read Personal Brand Organization Tips.

8. Despite the over-the-top title, Top Ten Secrets to Social Network Superstardom , Marketing Profs’ Paul Chaney offers up some very sage advice.

9. Steve Rubel asks “Is the Google cookie tracking everyone’s surfing habits?” A Google spokesperson has said no they don’t, but Steve still has a few questions. Stay tuned on this one.

10. As a copywriter, I really enjoyed “Practice Pacing the Rhythm of Your Copy” at GrokDotCom.  All writing has a meter, so be aware of your copywriting’s tempo and the mood it sets.

Friday Fun
1. This 70s ad for socks is very, very disturbing. (Thanks Copyranter!)

2. I love a lot of these huge outdoor ads. Very clever. Enjoy!!

Stumble It! | Save to del.icio.us |

add a comment: