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1) We've been using them, but do meta descriptions help you rank higher in Google? Search Engine Roundtable takes a look.

2) Joyful Marketing (Really!) is all about the power of community and making people happy.

3) I read somewhere that metrics are often like Hotel California; data goes in and never leaves. Avinash Kaushik has put together a great post on how to get the most out of your analytics: Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions.

4) Jared Spool very astutely tells us why producing great search results is harder than it looks.

5) The friendly folks at Bloom Search Marketing are over the moon that Google's keyword tool now includes search volume data. (And, if you are thinking of a PPC campaign - Bloom is your company. They rock.)

6) David Griner poses the question, "Are blogs still good places for conversation?" and ignites some passionate responses.

7) Every week there's something new and shiny in the social media space. Matt Balara says, "Hello new app. Why should I use you?"

8) Daniel McGuigan has some good tips to optimize your copy for skimming and scanning. 

9) Marketing Profs explains blended search and tells us how to maximize our search potential and the need for diversified content.

10) Student and blogger DoshDosh gives us A Lesson in Writing, inspired by the essay, How to Say Nothing in 500 Words, a humourous reminder of how to create compelling content.

FRIDAY FUN

Let's end the week with two videos sure to crack a smile.

A huge thanks to Cartoon Barry for finding this gem last Friday. I've been giggling ever since.

And a tip-of-the-hat to Steve Hall of Adgabber for this clever campaign for How Stuff Works.

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