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1) If you are involved in improving your local search results, Search Engine Roundtable points us towards David Mihm's guide to Local Search Ranking Factors.

2) An SEOs Introduction and Tutorial to Google Webmaster Tools by Eric Lander gives a great overview for people who are just getting started. Strangely, it is presented with as a static PowerPoint, but the information is good. Hat tip: PageTraffic Blog.

3) What people say online about you and your brand is receiving more and more attention. Here is Part 4 in an excellent series by Mark Story What to do When Something Goes Bump on the Net.

4) Talk south of the border has been on the impending financial downturn. With the Canadian economy so closely tied to our largest trading partner, perhaps we should pay attention when the Marketing & Strategy Innovation Blog suggests that now is a good time to consider 7 Strategies for B2B Marketing During a Recession.

5) Have a suggestion for how to improve the advertising business? AdRants tells us about how mysterious writer Sabrina Duncan has launched the fifth column to let agencies know how to do it better.

6) Another prime example of how outdoor advertising is evolving and pushing boundaries. AdAge reports on the HBO campaign "Voyeur" by BBCO winning the Grand Prix in Cannes and it featured a massive video projection. Creativity online has a video case study on the innovative campaign.

7) The WidgetWebExpo in Brooklyn this week featured the panel Micro Interactions: Can portable experiences go mainstream?" AdAge.com talks to two panelists about the Far-Reaching Impact of Distributed Web Services.

8) Sometimes you just need some good photography and you haven't got it your own shot to fit the bill. Dave Fleet comes to the rescue with 5 top Online Photography Resources, giving us some great tips on searching Flickr for Creative Commons photos.

9) Forrester Research Web Strategist Jeremiah Owyang has started an FAQ for social media. This week is #6: Who "Owns" the Social Media Program?

10) On Social Media, Blogs and Advertising is one of the longest posts I've seen on the topic, and as one of the commenters stated, it should be a white paper. It's excellent. But, adding another level of interest is that it was written by Dave Allen, ex-bassist from the post-punk band Gang of Four who is now Director, Insights & Digital Media at Nemo Design.

FRIDAY FUN

I am a firm believer in extending your brand personality into a site's error pages to improve user experience. Recently, Christine Lu posted a link on Twitter to the slightly disturbing iStockphoto.com 503 error page that she discovered. For more images, look for images tagged "sitedown" on Flickr.

BONUS

Of special interest to Canadians is the introduction of Bill C-61 which seeks to reform the copyright law. The changes are far sweeping and will effect everything from copying a legal CD that you own onto your iPod to unlocked cell phones, foreign DVDs and ink cartridges for your printer. It's a complex law but Dave Delaney offers a great starting point to understanding the issues and points to additional resources.

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three comments:

Thanks very much for including my post and link love in your BONUS section. It’s an important issue that I hope the world pays attention to. Cheers. Dave.

Dave Delaney () (URL) - 06.20.08

Charlotte () (URL) - 06.21.08

Dave Fleet (URL) - 06.22.08