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1) Can you survive for 24 hours without your computer? That's the premise behind the global experiment called Shutdown Day, happening on May 3.

2) Iain Tait from Crackunit.com is doing one better than Shutdown Day. He's going Luddite by doing without electronics for Mental Detox Week and documenting the ups-and-downs in a very creative way.

3) One of my favourite bloggers threw in the towel this week. Copyranter declared that he's done, saying that the blog takes up too much time.

Five days later, he announced that he was back with his intentions to blog for AnimalNewYork, and restart Copyranter, albeit with a less frequent publishing schedule. And the world is a better place again.

4) Are you a good story teller? Do you know all about customer experience? Like crunching stats? You're in luck, Edelman's Steve Rubel says you may be perfect for one of Three Emerging Digital Careers to Watch.

5) In Language and Mashups, Ike Pigott at Occam's RazR ponders whether the portmanteau (or Frankenword), like Freakonomics, is more pervasive in American English than elsewhere.

6) Speaking of Frankenstein, Collin Douma at RadicalTrust tells us about PETA Crowdsourcing In Vitro Meat offering a $1 million prize to the participant "able to make the first in vitro chicken meat fit to sell to the public."

7) Typesetting as an art has changed radically with the proliferation of digital publishing. While tiny drawers of little letters may be obsolete now, the concepts of how to make text is appealing to the eye remains. SmashingMagazine.com gives us 5 Principles And Ideas Of Setting Type On The Web.

8) Facebook launched its chat application to everyone this week, allowing you to see which of your friends are online and start a conversation. Mashable gives us the highlights.

9) Is it any surprise that Google was named world's No. 1 brand? The Guardian reports on research company Milward Grown's study of the 100 Most Powerful Brands of 2008.

10) If blogger outreach is part of your PR plan, follow-up is essential. Tom Pick from Socialmediatoday.com has some great advice to improve your chances of success.

Friday Fun

You too can sound scholarly with titles like this "Transgressing the Boundaries: Towards a Transformative Hermeneutics of Quantum Gravity." Neatorama tells us about the Post Modern Essay Generator.

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