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Why Slow Won't Do...
- 03.10.08
On Friday Search Engine Roundtable reported that Google has officially announced that page load time will now be part of its quality score for AdWords landing pages.
Here at A.C. Riley Communications we highly recommend that whether you are running an AdWords campaign or not, that your pages load quickly.
It just makes sense. Slow-loading pages increase abandonment rates as people don’t want to have to wait to access information.
What factors play a part in slow-loading pages?
- Too many images
- Multiple redirects
- Code bloat
- A slow server
So, test your page load times before Google does.
Pingdom: Full Page Test
If you're thinking of starting an AdWords campaign, check out our strategic partner Bloom Search Marketing.
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two comments:
Hi Charlotte – thanks for the plug!
You’re absolutely correct – the quicker the page loads, the less friction it creates for the user and the better their experience on the site. Now that AdWords incorporates this in the Quality Score, it’s even more critical for advertisers to not ignore this factor which will improve user experience regardless if they come from paid search or organic traffic.
martin (makeitbloom.com) (URL) - 03.10.08
Hey Martin! Thanks for commenting!Agreed, there is nothing more annoying than a page that take forever to load!
Charlotte () (URL) - 03.11.08