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So I was flipping through The Montreal Gazette, when I saw this:

Place D'Armes is a venerable public square in the heart of Old Montreal. Notre Dame Cathedral dominates the south side of the square, with The Bank of Montreal, The Aldred Building and The New York Life building closing in the other sides. In the heart of the square stands a monument to city defender Paul Chomedey de Maisonneuve.

Jell-O is not what springs to mind when one thinks of historic Place D'Armes.

So, I couldn't help myself. Dying to know who or what wanted Place D'Armes covered in Jell-O I scooted over to my computer and typed in ImagineYourPlacedArmes.ca, which redirected here.

But instead of images of tourists slogging through vats of lime Jell-O, I was greeted with this:

Unfortunately, the page doesn't display in IE. (I called two friends to verify.) Shame. A friend thoughtfully sent me a screenshot. The site promotes an urban design workshop. The copy sounds like it was probably written by a committee and lacks the fun of the print ad. But even worse, there was no stinkin' Jell-O!

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