Back to B(abble)log
Hey there...
It's no secret, I'm a Feist fan. Even that duet she did with Mocky, featuring the worst rapping in the world! I really adore her voice. However, lately, I've been hearing a little too much of her. Honestly, is there a commercial that DOESN'T feature her music? It's all over the place... the Apple iPod nano commercial, Verizon (below), HBO's summer promos, Lacoste... and while exploring YouTube I found commercials for eBay, and HSBC Direct.
When it comes to musicians selling the rights to their songs for commercial purposes, there are usually two camps:
- Those that think that it introduces the artists to a whole new audience
- Those that feel that it wears away at their "indie" label.
I think musicians today are looking for revenue streams other than tickets and CD sales, and that having your music featured in a commercial doesn't have the negative stigma attached to it that it did even a few years back...
Artists put out CDs for the very purpose of selling music/downloads. It is by its very nature a commercial venture - the business of art, if you will. Personally, I don't really care if artists like Feist, Wilco, The White Stripes, or Devendra Banhart license their songs for commercials. I don't think she is really harming her brand (she did apparently turn down a deal for licensing Mushaboom to McDonalds) it's just a matter of overplay.. But what do you think?
Feist for Verizon
Stumble It! |
Save to del.icio.us | 
add a comment: