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The Medium Is Toast - 09.18.07

Back in 2004, there was the decade-old piece of toast bearing a passing resemblance to the Virgin Mary that sold on eBay for a whopping $28,000. Last year there was Your Name On Toast, an unlikely combination of toast, Sharpies, philanthropy and marketing.

Now for those of you who dream of sipping your morning cup of Joe while burning black and white images on your toast, line-by-line like a dot-matrix printer (and you know who you are!) INSEQ Design, created Zuse. You can check out the movie here: http://www.inseq.net/movie/zuse_themovie.mov In their communications materials, the groovy Austrian design studio declares their products to "have personality, speak to its audience with a strong voice and interact in synergy with the users' emotions." (Wow!)

And across the pond in Sussex, England, the director of the Brighton Science Festival, Richard Robinson, (also a former Splitting Image creator) turned to toast to market the festival. Robinson is creating a Prince Charles sculpture from 1,000 pieces of toast to celebrate 80 years of sliced bread.

Lost for a new marketing medium? Consider toast.

And bringing us back full circle back to our Virgin Mary is Bill Maher…

Bill Maher - Religious