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Marketing that Makes You Go "Hmmmm"! - 02.01.07

Sorry for the brevity... I'm fighting a most miserable cold...

This caught my eye yesterday: In an effort to promote Aqua Teen Hunger Force, the Cartoon Network's parent company Turner Broadcasting launched a campaign that involved attaching magnetic lightboxes to various bridges and overpasses around Boston, New York, Chicago and several other American cities. Strapping blinking electronic devices that contain circuit boards and dangling wires to bridges in a post 9/11 world...?? Doesn't seem like a stellar idea. Unless, of course, you wanted a ton of guerilla-marketing-gone-wrong publicity ;-)

On the other side of the pond, Uplifted Lingerie's PR company sent out a rather odd pitch asking women to give up their old bras for Lent in a campaign called "Bra Amnesty." (I kid you not.) Simply package up your old bra, send 'er in and get a 15% discount on a new brassiere at UpliftedLingerie.co.uk. The old bras are then given to homeless women. No comment from the homeless on how they feel about this.



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