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And They Kill Trees For This... - 12.28.06

VentureOne Time-Saving Tip

My friend Kathryn (the wonderfully talented designer behind Zoonini Web Services) told me about a bizarre little booklet put out by Canada Post for its VentureOne members called "Tips to Save Time". This is one of them.

Obviously written by a man (If I took me 20 minutes every day to shave my legs I'd run - not walk - to my nearest electrologist) it is a fine example of what happens when attempted humour goes terribly, terribly wrong. All of the other tips flop on the same monumental scale. And, the whole thing tanks because of the dichotomy between something called "Tips to Save Time" and the time-wasting, funny-strange-vs-funny-ha-ha tips.

Rule #1 in copywriting: Respect your audience.

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