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Thanks to @ncbeets, @hackernewsbot @brazenlab for the heads-up about this hilarious 404 page from Blippy. Go ahead. Click on the unicorn.
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Happy Canada Day everyone!
It’s nice to see some of the search engines celebrating as well!
Over at Google the normally multi-coloured logo has been replaced by red and white, with a maple leaf smack-dab in the middle.
And Yahoo.ca, well, there’s no celebration of Canada Day per se, but Canada Day was trending. (Along with those other elements of Canadiana - the NHL free agency, HST and weather.)
Have a safe and festive holiday!
Both insightful and baffling, the Google Suggest tool offers up search terms as you type your query into the search box. The query suggestions are based on worldwide users searches, sites in Google’s search index and ads in its ad network. If you happen to be signed in, then it also draws from your own search history.
Let’s see what the Google Suggest search psyche says about the three most popular search engines.
Google:
Bing:
Yahoo:
What can we surmise from this highly scientific experiment? Not much really, except that #1) people want to get to the root of Google's popularity, #2) there's a general confusion around the tagline "decision engine" and, by the way, how the heck did it get on my new computer? and #3) Yahoo is, well, slow.
Please don't do this, in real life or online! Keyword stuffing turns people off. Period.
Thanks to @zoonini (The amazing Kathryn of Zoonini Web Services) for the graphic design help! We're on a mission to save good people from bad websites, stay tuned for our upcoming launch of When Bad Websites Happen to Good People.
FOR IMMEDIATE RELEASE
MONTREAL, April 1, 2009 – Today, A.C. Riley Communications was certified as a licensed LOLspeak copywriting firm, by the International Institute of LOLcats. A.C. Riley Communications is the first in North America to be fully authorized.
“Wez spekin the LOLspeak for the corporatage cumminications, Im in ur corner, writin ur copyz.” said A. Charlotte Riley, president of A.C. Riley Communications. “We plan to breakthroughs the “I can has cheezburger barrier” for LOLspeak to be jumpin the sharkz and swimmings in the mainstream”
Riley contents that applying a “human” voice to corporate communications is not only one-dimensional, but also biased, saying “Kitties got teh feelin too. It can’t be all humanz, humanz, humanz, wot?”
Instead, Riley is urging businesses and organizations to give up the “best-of-breed corporatespeak that be representin the faceless face of biz.”
“If my bizniz was farking importants to them, I be spekin to a for reals person. But that’s wot theys say to fools people into believings that they care about you. The future is LOLspeak. It be reals. FTW!” Riley stated exuberantly during an interview.
About A.C. Riley Communications
A.C. Riley Communications is a Montreal-based communications firm that specializes in content analysis and development, optimized copywriting and marketing collaterals. It is the first company in North American to be officially sanctioned by the International Institute of LOLcats for Intertubes and Outertubes copywriting.
What: How to Create Great Websites - Holistic Optimization
When: 6:00-8:00 p.m. Thursday March 26, 2009
Where: Burritoville (Downtown location)
2055 rue Bishop
Montreal, QC
Kathryn Presner (Zoonini Web Services) and I will be enjoying dishing out the inside scoop on how to create a site that really works for people and search engines - from content to coding and beyond. We'll share our tricks of the trade and show you how to boost incoming traffic and market your site. Learn the deadly Web site sins that can kill your business! (Insert ominous music here.)
We'd be pleased, honoured and all of that if you came out and joined us.
Related Links:
Montreal Girl Geek Dinners
Facebook March Girl Geek Dinner Event Page
1. Attention Montreal bloggers, Tourism Montreal, along with AOR Sid Lee, will be hiring bloggers and vloggers as "brand ambassadors" for the city. Lots of people were wondering about transparency and the ethics of paid blogging. Kim Vallee takes a commonsense approach and shares some insights on the topic of Community Managers.
2. That Google just keeps on growing. New this week, it’s launched Social Web Blog.
3. This is so cool!! Eric Brown, a Detroit-area apartment owner is using MySpace, Facebook, Twitter and blogs to reach out his 500 tenants. He uses social media to solve problems, rent apartments and reach out to his Royal Oak community. Learn from his ups and downs.
4. This week Marketing Pilgrim reported that Twitter is gearing up to charge businesses. Brand Republic quoted founder Biz Stone (Isn’t that the best name ever??) as saying 'We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts.' Over at Adland, dabitch raises some good questions on the matter.
5. Gary Vee has some harsh words for CEOs, and tells us all why personality matters.
6. At Mashable, Rick Burns has a great post called “Why Every Company is a Media Company." Inspired reading.
7. Forced Tweeting? Read what Jen Reeves has to say.
8. Want your SEO investment to pay immediate dividends? Not going to happen. Read Mark Jackson’s article Give SEO Time at Search Engine Watch.
9. Have you been tagged in Facebook for the 25 Random Things About Me craze? Of course, who hasn’t?! But Slate Magazine digs deep to find out were it all started.
10. For all you web designers out here, Search Engine Journal reports that the Big Three seach engines (Google, Yahoo and MSN) have joined forces to get rid of dupplcate content, often caused by variations of the same URL (www.company.com, company.com, www.company.com/index) Introducing the new <link> HTML tag.
Friday Fun
I leave you this week with these wise words I found via Iain Tait's CrackUnit.
1. What if you Googled your name and didn’t like what showed up in the results? The Wall Street Journal’s Julia Angwin takes a layman’s trip through the world of search engine optimization in “It’s a New Me (As Seen on Google)"
2. There has been a lot of backlash against some of the folks who call themselves social media experts. Dave Fleet offers 8 questions to ask your social media expert. And I suspect more social media companies might start showcasing case studies.
3 My colleague Elia from Rossul Design sent me the news that Google Latitude had launched. It’s an add-on social network service that allows friends to see where you are and could allow marketers to target users' in real-time locations via mobile, then pitch them with local deals. It's intriguing but I'm not sure I want messages from my friends saying “Oh Char, are you at Olive & Gourmando AGAIN? Step away from the brownies, woman!” While Marketing Pilgrim’s Jordan McCollum notes that Google has covered privacy issues, Dan Tynan wonders if Google is taking too much latitude?
4. Ever wonder why pants, trousers and corduroys all sound plural when there is only one of them? Wonder no more. Grammar Gal has you covered. She also takes on scissors and measles.
5. What can we all learn from a restaurant in Bend, Oregon? A lot apparently. In this fascinating look at a restaurant’s demise, Brand Insight Blog examines why trends seldom translate into a lasting brand and differentiation isn’t good enough. Oddly enough, we can learn a helluva lot from cows as well.
6. Over at AdPulp, there is an interesting look at content, and why it matters.
7. Paul Dunay has put together some valuable resources – read Personal Brand Organization Tips.
8. Despite the over-the-top title, Top Ten Secrets to Social Network Superstardom , Marketing Profs’ Paul Chaney offers up some very sage advice.
9. Steve Rubel asks “Is the Google cookie tracking everyone’s surfing habits?” A Google spokesperson has said no they don’t, but Steve still has a few questions. Stay tuned on this one.
10. As a copywriter, I really enjoyed “Practice Pacing the Rhythm of Your Copy” at GrokDotCom. All writing has a meter, so be aware of your copywriting’s tempo and the mood it sets.
Friday Fun
1. This 70s ad for socks is very, very disturbing. (Thanks Copyranter!)
2. I love a lot of these huge outdoor ads. Very clever. Enjoy!!
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