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Please don't do this, in real life or online! Keyword stuffing turns people off. Period.
Thanks to @zoonini (The amazing Kathryn of Zoonini Web Services) for the graphic design help! We're on a mission to save good people from bad websites, stay tuned for our upcoming launch of When Bad Websites Happen to Good People.
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MONTREAL, April 1, 2009 – Today, A.C. Riley Communications was certified as a licensed LOLspeak copywriting firm, by the International Institute of LOLcats. A.C. Riley Communications is the first in North America to be fully authorized.
“Wez spekin the LOLspeak for the corporatage cumminications, Im in ur corner, writin ur copyz.” said A. Charlotte Riley, president of A.C. Riley Communications. “We plan to breakthroughs the “I can has cheezburger barrier” for LOLspeak to be jumpin the sharkz and swimmings in the mainstream”
Riley contents that applying a “human” voice to corporate communications is not only one-dimensional, but also biased, saying “Kitties got teh feelin too. It can’t be all humanz, humanz, humanz, wot?”
Instead, Riley is urging businesses and organizations to give up the “best-of-breed corporatespeak that be representin the faceless face of biz.”
“If my bizniz was farking importants to them, I be spekin to a for reals person. But that’s wot theys say to fools people into believings that they care about you. The future is LOLspeak. It be reals. FTW!” Riley stated exuberantly during an interview.
About A.C. Riley Communications
A.C. Riley Communications is a Montreal-based communications firm that specializes in content analysis and development, optimized copywriting and marketing collaterals. It is the first company in North American to be officially sanctioned by the International Institute of LOLcats for Intertubes and Outertubes copywriting.
What: How to Create Great Websites - Holistic Optimization
When: 6:00-8:00 p.m. Thursday March 26, 2009
Where: Burritoville (Downtown location)
2055 rue Bishop
Montreal, QC
Kathryn Presner (Zoonini Web Services) and I will be enjoying dishing out the inside scoop on how to create a site that really works for people and search engines - from content to coding and beyond. We'll share our tricks of the trade and show you how to boost incoming traffic and market your site. Learn the deadly Web site sins that can kill your business! (Insert ominous music here.)
We'd be pleased, honoured and all of that if you came out and joined us.
Related Links:
Montreal Girl Geek Dinners
Facebook March Girl Geek Dinner Event Page
1. Attention Montreal bloggers, Tourism Montreal, along with AOR Sid Lee, will be hiring bloggers and vloggers as "brand ambassadors" for the city. Lots of people were wondering about transparency and the ethics of paid blogging. Kim Vallee takes a commonsense approach and shares some insights on the topic of Community Managers.
2. That Google just keeps on growing. New this week, it’s launched Social Web Blog.
3. This is so cool!! Eric Brown, a Detroit-area apartment owner is using MySpace, Facebook, Twitter and blogs to reach out his 500 tenants. He uses social media to solve problems, rent apartments and reach out to his Royal Oak community. Learn from his ups and downs.
4. This week Marketing Pilgrim reported that Twitter is gearing up to charge businesses. Brand Republic quoted founder Biz Stone (Isn’t that the best name ever??) as saying 'We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts.' Over at Adland, dabitch raises some good questions on the matter.
5. Gary Vee has some harsh words for CEOs, and tells us all why personality matters.
6. At Mashable, Rick Burns has a great post called “Why Every Company is a Media Company." Inspired reading.
7. Forced Tweeting? Read what Jen Reeves has to say.
8. Want your SEO investment to pay immediate dividends? Not going to happen. Read Mark Jackson’s article Give SEO Time at Search Engine Watch.
9. Have you been tagged in Facebook for the 25 Random Things About Me craze? Of course, who hasn’t?! But Slate Magazine digs deep to find out were it all started.
10. For all you web designers out here, Search Engine Journal reports that the Big Three seach engines (Google, Yahoo and MSN) have joined forces to get rid of dupplcate content, often caused by variations of the same URL (www.company.com, company.com, www.company.com/index) Introducing the new <link> HTML tag.
Friday Fun
I leave you this week with these wise words I found via Iain Tait's CrackUnit.
1. What if you Googled your name and didn’t like what showed up in the results? The Wall Street Journal’s Julia Angwin takes a layman’s trip through the world of search engine optimization in “It’s a New Me (As Seen on Google)"
2. There has been a lot of backlash against some of the folks who call themselves social media experts. Dave Fleet offers 8 questions to ask your social media expert. And I suspect more social media companies might start showcasing case studies.
3 My colleague Elia from Rossul Design sent me the news that Google Latitude had launched. It’s an add-on social network service that allows friends to see where you are and could allow marketers to target users' in real-time locations via mobile, then pitch them with local deals. It's intriguing but I'm not sure I want messages from my friends saying “Oh Char, are you at Olive & Gourmando AGAIN? Step away from the brownies, woman!” While Marketing Pilgrim’s Jordan McCollum notes that Google has covered privacy issues, Dan Tynan wonders if Google is taking too much latitude?
4. Ever wonder why pants, trousers and corduroys all sound plural when there is only one of them? Wonder no more. Grammar Gal has you covered. She also takes on scissors and measles.
5. What can we all learn from a restaurant in Bend, Oregon? A lot apparently. In this fascinating look at a restaurant’s demise, Brand Insight Blog examines why trends seldom translate into a lasting brand and differentiation isn’t good enough. Oddly enough, we can learn a helluva lot from cows as well.
6. Over at AdPulp, there is an interesting look at content, and why it matters.
7. Paul Dunay has put together some valuable resources – read Personal Brand Organization Tips.
8. Despite the over-the-top title, Top Ten Secrets to Social Network Superstardom , Marketing Profs’ Paul Chaney offers up some very sage advice.
9. Steve Rubel asks “Is the Google cookie tracking everyone’s surfing habits?” A Google spokesperson has said no they don’t, but Steve still has a few questions. Stay tuned on this one.
10. As a copywriter, I really enjoyed “Practice Pacing the Rhythm of Your Copy” at GrokDotCom. All writing has a meter, so be aware of your copywriting’s tempo and the mood it sets.
Friday Fun
1. This 70s ad for socks is very, very disturbing. (Thanks Copyranter!)
2. I love a lot of these huge outdoor ads. Very clever. Enjoy!!
What if those ubiquitous, generic male and female icons that appear on signs everywhere had a life of their own? In the Pedestrian Project, they do. The familiar icons in real-life settings are strangely mesmerizing.
Thanks to Armin at Speak Up for the heads-up!
If you live in Montreal and only do one thing on this snowy Wednesday, visit Twestival Montreal and buy a ticket to the event on February 12.
Why?
1. Because all proceeds go to charity: water, which builds wells and brings safe drinking water to people in developing countries. Right now 1.1 billion people on the planet don't have access to safe, clean drinking water. That's one in six of us.
2. Because you’ll be able to take advantage of the Early Bird price of $10. It will go up to $15 soon. So, skip your trip to Starbucks for a day, and redirect your money to a good cause.
3. The party is being held at the Suco Lounge, a swanky part of the Opus Hotel, and there will dancing, perhaps a live show and, I’m sure, lots of other surprises.
4. You can be part of something really big and amazing. Twestival was started in September 2008, a group of London, UK, Twitterers based in London UK decided to organize an event where the local Twitter community could socialize offline and tie this in with a food drive and fundraising effort. Now only a few months later, from Montreal to Mumbai and from Austin to Amsterdam, there are over 100 cities involved, meeting, talking and tweeting about it to raise money for charity:water.
So, like the little bird in the logo says “Tweet. Meet. Give.” Or if you prefer,, “Tweetez. Rencontrez. Donnez.” So, go on, buy a ticket!There’s only a few of us and we still need help, so if you would like to be involved, just let us know.
Well, it’s been awhile folks… but it is time to relaunch my Top 10 Reads for the week. So without further ado, here they are:
1. In the world of “Friends I have over to the house for dinner” “Online friends I haven’t met in RL but we talk online often” and “People I don’t really know, but I’m connected to on Twitter”, Scott Hepburn asks Should You Have One Social Media Identity, or Two?
2. Thinking of creating a microsite and using it to target a keyword toward your main site? Don’t do it!! Rand at SEOmoz explains why it’s a really bad practice.
3. I couldn’t get away with not mentioning Obama. So, let’s all give CNN the award for worst headline. Apparently they took it down in a hurry. (Hat tip to @jmoriarty)
4. Want to see some fabulous ads? Advergirl has a great little post about how emotion-driven ad campaigns can help change public perception. Great videos!
5. I love photography, and this is simply beautiful – The Photographic Dictionary will have you clicking for hours, and exploring the visual interpretations of words.
6. Curious about what sort of new jobs might be on the horizon in this age of social media and web 3.1 (surely we’re at least at version 3.1 by now, aren’t we?) David Griner talks to Mack Collier about some of the emerging careers that are out there.
7. Is it time to update your site? Give it a little facelift? Consider the call to action. Paul Boag of Boagworld gives us a rundown on the key elements to a successful call to action.
8. Do you have a soft spot for typography? The FontFeed showcases some of the work from Some Type of Wonderful.
9. My colleague Kathryn from Zoonini and I are foodies, and will often go into detail about the heady delights of a really good brownie. And we often compare websites to restaurants. (For instance, a Flash intro is like the maitre d’ insisting you sit in the foyer and watch a short movie about the restaurant. It wouldn’t happen in real life, why do it on the web?) So, of course, I loved this piece at Marketing Profs: Is Your Web Site as Good as Your Favorite Bistro.
10. Here’s a clever use of ambient advertising, car wheels that look like drunken eyeballs to raise awareness about driving under the influence.
Friday Fun
Dreaming of spring? Wondering if the groundhog will see its shadow? The Pennsylvania Tourism Office has put out a rather warped microsite, which had me giggling from the first shot of the “groundhog.” (The costume makes photos of Bigfoot look credible.) Groundhogdreams.com offers a glimpse into the mind of a drugged-up, semi-lucid groundhog. Watch his dreams and read the interpretations by Squirrelmund Freud.
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