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Have you seen the new Steam Whistle Brewing television commercial? It premiered last night on The Hour with George Stroumboulopoulos. If you aren't familiar with Steam Whistle Brewing, it's a Toronto-based pilsner brewery that uses traditional brewing techniques and only four natural ingredients including spring water, malted barley, hops and yeast - all GMO-free. The beer is brewed in an old warehouse that used to make steam locomotives. Their logo, distinctive green bottles, delivery vehicles and advertising all play off that retro feel.  The television commercial is a lovely example of how using sound can underline brand identity and create a memorable 30-second spot. It also ties-in nicely to the Steam Whistle website, which has the same iconic whistle sound.

The ad was created by Toronto agency SharpeBlackmore Euro RSCG.

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