B(abble)log - Archives
Tonight are the very fun, very fab 2006 Marketing Awards at the Liberty Grand in Toronto.
Stumble It! |
Save to del.icio.us | 
Google. Just say the word and it illicits strong opinions. Danny Sullivan has written an article called "25 Things I Hate About Google" as well as a companion article, "25 I Love About Google."
Why don't you share some of yours? Join in the forum at Search Engine Watch to discuss what you love, or what you hate.
I get a lot of compliments on my site; most people talk about the photographs, or how it just seems a little different from a lot of the other sites out there. A common thread seems to be that people are wowed by the simple black and white of it all. (Thanks again, kp, for your endless amounts of patience and guidance!)
Did I do some pre-emptive Taguchi Multivariate testing? No. If I had, I doubt I would have the same site. It would probably be ice blue with pictures of people's faces…not my legs trotting around Montreal. There would probably be an element of colour saturation. (Gee, rich deep red? Or vibrant orange?) In art school I had to study colour theory. I understand that colour influences behaviour, and that people react well to some colours and not to others. Colour is a huge part of any advertising campaign. But the buzz around Taguchi Multivariate testing is just going way, way beyond. It is the magic elixir that so many people seem to be searching for.
Marketing folks seem to be climbing on the bandwagon, fiddling with colours and images, and forgetting about the "Why?" behind the reactions. Blind faith in the ability to tinker with aesthetic elements is indicative of the silo-bound thinking that seems to pass for marketing these days.
The online marketing industry loves techie Web reporting or cool software programs that show variables. And everyone seems to think that if you are measuring you are succeeding. But reporting data is different from analyzing it. Business intelligence is asking those powerful questions. You can't stuff human thinking into left-mind analytics.
There is no magic elixir. It is planning. It is understanding that every click represents a living breathing person. It is understanding why and how people are coming to your site, interacting with your site and either buying, or not buying what you offer. When you do that, you can effectively understand conversions, instead of a simple A/B formula plugged into a generic software program. No wonder standard industry conversions run about two percent.
A recent report published by Energy BBDO states that today's teens have become what is known as "SuperConnectors", kids that use multiple means of connectivity - from email, search engines, cell phones, text messaging, and on and on. The survey was fielded to 3,322 teens in the summer of 2005 in 13 countries including the U.S., Mexico, Brazil, the U.K., France, Germany, Spain, Australia, Russia, Poland, China, Taiwan and India.
The SuperConnectors are increasingly savvy to marketing, creative and incredibly adaptive to emerging technologies. These teens are tomorrow's highly coveted 18 to 35 marketing segment.
And they are resistent to traditional marketing. Time to rethink. Time for a new manifesto. Time to stop talking at people and start interacting. Forget interruptive marketing and bring on participative marketing.
In today's (and tomorrow's!) shifting markets, you need to stay relevant through fresh new means of communication channels and an inclusive message.
Hello Ma Cheries! It's Friday, and just when you thought it couldn't get any better, along comes Canadian Tire announcing that they have pulled that annoying couple central to their ad campaigns for the last 400 years. Yes, indeed, it's true. No more Ted & Julia.
The new ads will be done by Taxi Advertising and Design a firm with offices in Toronto, NY, Montreal and Calgary. Lance Martin, associate creative director at Taxi was reported as saying, "“We've injected a little more wit, a little personality, a little charm — something that we felt was missing.”
Bless you, Lance.
Yahoo has launched an online Canadian community-based question + answer service that weighs human experience higher than computer algorithms, for a more personalized, social Internet. (And, let's be honest, a larger advertising revenue!) The new search tool allows registered users to type in questions or answer questions. Check it out here: http://ca.answers.yahoo.com/ Strangely, it reminds me of LookSmart's old LookSmart Live project...
SEO Resources
B(abble)log
Art & Life
Search!
Stuff
Categories
Advertising
Art
Blogging
Branding
Copywriting
Creativity
Email
Five Questions
Fun Stuff
Make the Frames Stop
Marketing
Online Content
Personal
Photography
Random Thoughts
Search
Selling
SEO
Tips
Usability
Visual Things
Web 2.0
Words
Archives
March 2010
January 2010
December 2009
November 2009
September 2009
August 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
May 2006
April 2006
March 2006
June 2005
May 2005
April 2005
Meta
Web Site Design | Search Engine Optimization | Portfolio | Etc.| Contact