The Content Strategists

Property Vista

Property Vista

Client: Property Vista
Project: Content planning and creation
Strategy: To demonstrate the ease of use and all the benefits of using Property Vista’s property management software. To work closely with the Property Vista team to identify content opportunities for its blog and newsletter.
Results: Increased web traffic, and visitor engagement. Property Vista has been able to successfully position itself as an educator, with timely articles about all aspects of property management.
Website: Property Vista

Turkish Towel Company

Turkish Towel Company

Client: Turkish Towel Company
Project: Web copy, blogging, social media and SEO consulting
Strategy: Showcase the soft, luxurious feel of top-of-the-line hotel-quality Turkish cotton towels, at direct-from-manufacturer prices.
Results: Greatly increased web traffic, engagement and sales. The company has increased its social media presence and attracted media attention.
Website: Turkish Towel Company

Bucuti Beach Resort

Bucuti Beach Resort

Client: Nights Publications & Bucuti Beach Resort
Project: Content gap analysis and optimized content creation/rewrite
Strategy: Take an unapologetic “small is beautiful” approach and emphasize the boutique nature of this romantic, dreamy getaway nestled far from the maddening crowds in Aruba. We also defined and demonstrated how Bucuti was one of the first Caribbean hotels committed to preserving the environment.
Results: A warm and inviting website with high customer appeal. Website traffic increased over 200% via search alone.
Website: Bucuti Beach Resort

Professional Organizers in Canada

Professional Organizers in Canada

Client: Professional Organizers in Canada
Project: SEO Copywriting
Strategy: Pinpoint relevant keyword phrases and integrate them in existing and new copy as well as work closely with Board members to identify content opportunities.
Results: Web visibility was dramatically increased for phrases relating to becoming a professional organizer, and now POC has several Google first page results. The organization was able to deliver more value to its members as the organization’s website appeared in keyword searches for potential clients looking for a professional organizer and traffic improved.
Website: Professional Organizers in Canada