Thanks to Fathom Business Events for this really brilliant infographic, that outlines how compelling stories can influence your target audience.
Let there be textural delight, let there be silken words and flinty words and sodden speeches and soaking speeches and crackling utterance and utterance that quivers and wobbles like rennet. Let there be rapid firecracker phrases and language that oozes like a lake of lava. Words are your birthright.
This might seem like an odd follow-up to last week’s “Let’s Use the Right Word“. Ironic, even. I assure you, it’s not. Like you, dear reader, I believe that rules have been put in place specifically to be broken.
The English language is joyfully messy. As a linguistic entity, it’s zoomed around the world hoovering up useful or delightful new words, so that we may happily sprinkle them into our everyday chatter. Shampoo, klutz, zombie, shock, champagne… all appropriated for our own means of pleasurable expression. (Although, if you are using those particular five on an daily basis, I urge you to write a book.)
We all have our peccadilloes. I get enormous satisfaction from uttering the word “craptastic”. (Go ahead, it just feels good to say it!) But, that’s okay. Language is not pure. It’s evolving, changing and beautiful. Please watch this delightful video by Matt Rogers and read the manifesto Don’t Mind Your Language by Stephen Fry.