The Content Strategists

Bucuti Beach Resort

Bucuti Beach Resort

Client: Nights Publications & Bucuti Beach Resort
Project: Content gap analysis and optimized content creation/rewrite
Strategy: Take an unapologetic “small is beautiful” approach and emphasize the boutique nature of this romantic, dreamy getaway nestled far from the maddening crowds in Aruba. We also defined and demonstrated how Bucuti was one of the first Caribbean hotels committed to preserving the environment.
Results: A warm and inviting website with high customer appeal. Website traffic increased over 200% via search alone.
Website: Bucuti Beach Resort