SEO: Search Engine Optimization

Search engine optimization (SEO) is the process of making a site and its content highly relevant for both search engines and Internet users. Changes to the content and code of a Web site can help a site gain top ranking for pertinent words and phrases. As a search engine optimizer I can provide keyword research, create content-rich Web copy as well as offer advice on the site architecture.

To see an example of a Search Engine Optimization Analysis, click here.

SEO Case Study - Aziza

My client, Aziza Healing Adventures, had a unique service of holistic retreats and art workshops. The company had a nice-looking site, but little targeted traffic. In fact, the site was buried. No top 100 search results appeared for any of the company's keywords, other than the company name. The content for the site had already been written, but with a few tweaks it could be optimized for its target market, and keyword searches.

The goal for the Internet site was to attract new customers to the weekend wellness retreats for women, the kayaking tours to Georgian Bay, Lake Superior, Nova Scotia and Australia as well as the yoga retreats in Bali and Mexico. Another goal was to attract clients to Aziza's art & therapy workshops and online shoppers to the company’s line of Deluscious Wearables.

The updated site launched June 17th, 2004 and as of two years later the site is still ranking well for its keyword phrases. These are just a few of Aziza's many keyword phrases. (June 2006 results shown)

Google Ranking	Keywords	Total Matches
3	holistic retreats	1,131,300
4	women's retreats	1,124,400
2	Bali retreat	799,970
2	relationship workshop	32,574,100
2	Mexico retreat	1,214,780
1	Art therapy classes Toronto	1,130,000

SEO Case Study - Grace Cirocco

Grace Cirocco, a prominent Canadian keynote speaker wanted to increase traffic for her motivational speeches as well as her weekend retreats for women. I reworked her content for her existing Web site. Grace's site now consistently ranks in the Top 3 out of over 1 million results for:

Canadian keynote speaker
Canadian motivational speaker
weekend retreats for women

Numerous other case studies as well as references available upon request.

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