Writing Portfolio - Marketing Copywriting

When it comes to creating sales and marketing collaterals I have had the pleasure of working with a diverse array of clients and have produced marketing copy for sales letters, brochures, flyers, advertorials and even radio ads. Here are a few examples. If you'd like to see more, simply drop me a line!

Brochures - Destineering & Mobius2

Destineering

These brochures were created to showcase Destineering's luxurious retreats. They are aimed at an upscale market - successful people who are looking for a little more out of life, and may want to explore their options at an exclusive retreat that mixes a world-class destination with top-notch life coaching.

Whistler Destineering Brochure (PDF)

Umbria Destineering Brochure (PDF)

Mobius2

Mobius2, a Montreal-based graphic design firm, needed copy for its brochure for Sion79, a condominium in Dallas, Texas, to reflect the smart modern lifestyle of the target audience.

Sion79 Brochure (PDF)

Tagline - Foresight Strategies

Foresight Strategies had a concept - to offer seminars and one-on-one coaching to show women how to use golf to get ahead in business - but no tagline. Foresight Strategies approached A.C. Riley to help brand the product through Web site content development as well as the creation of a catchy tagline that would appeal to their target market and capture the imagination of potential clients. The solution was the tagline, "Because every woman should have a driving ambition!" It's both descriptive and evocative of the core competencies and yet, it's an empowering message that reflects convey's a strong sense of enthusiasm.

Press Releases

For Box of Crayons: Coaching is Dead, Long Live Coaching

For Life Planning Matters: The New Cultural Revolution - Retirement

For ACQYR: Who You Gonna Call? Stress Busters