The Content Strategists

Friday Wrap-Up: April 1, 2011

Here’s what caught my eye this week:

1.) Taking a huge cue from Facebook’s “like” button, Google announced its +1 button.  Online users can click the “+1” button and the content or ad will be shared with their social circle, and the public. It’s all fine and well, but I think they might get more results if they had put out a “dislike” -1 button. We’d all be clicking like there’s no tomorrow. All hail the rise of social SEO. (It’s been going on for awhile, but this just upped the ante.)

2.) Every year QR codes are announced as the new big thing, and finally they are beginning to get a little traction in North America. In 7 Reasons to Add QR Codes to Content Marketing author Heidi Cohen reminds us why we should get on board with QR codes.

3.) Did you miss World Backup Day? It’s never too late to start!  Everyone needs a disaster recovery plan.

4.) Content curation is blossoming. As we send out more and more info into the cloud, how do we care for it, watch over it? Joe Pulizzi has written an excellent article that shows just how important this issue is.

5.) Copyblogger has (as always) a lot of great insights about discovering the core desires of your audience and tapping into that to create compelling email subject lines. But, that said, expect a lot of email marked “You Are Not Alone”.

Friday Fun
With results like these, you may think that Google needs to hire Autocompleters.

But the truth is, it’s April Fools’ Day. The link leads to a job description that includes requirements like “Good typing skills (at least 32,000 WPM)”. But wait, that’s not all!! Check out this excellent coverage of all of Google’s shenanigans.

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